BRANCHING OUT EDUCATION
Brand guidelines for an outdoor education program
I developed a unified brand identity that effectively engages the target audience, fostering recognition and maintaining consistency across all touchpoints.
These comprehensive guidelines facilitate effortless implementation and adherence to the brand’s core principles, enabling all organizational members to uphold the brand’s ethos, regardless of their design expertise.
I implemented specific guidelines and illustrative examples to showcase the brand’s public presentation, seamlessly blending natural elements with a youthful energy. This was achieved through a natural color palette, dynamic graphic shapes, and a soft typeface. Consistent branding not only fosters trust and professionalism within the community but also integrates playful elements that highlight our dedication to engaging with children.
