Ly Sports

web graphics, socials media, & Marketing for a specialty Sportswear and equipment Retailer

Ly Sports began in 2006 as a mixed doubles badminton duo’s passion project, stringing and selling badminton equipment in Windsor, Ontario. By 2011, the business expanded to include swimming, establishing itself as a badminton and swimming specialty retailer. Over time, Ly Sports evolved into a premier swim retailer offering expert product education and personalized services, such as custom-fit tutorials for racing suits. With a revamped e-commerce platform serving Canada since 2018 and the 2025 launch of its U.S. sister company, Purely Swim, Ly Sports remains dedicated to supporting the swimming community with top-tier products and expertise.

My Role:
For nearly two years, I managed Ly Sports’ social media and marketing efforts, contributing to brand growth and engagement through strategic content creation and community-focused initiatives. Highlights of my contributions include:

Social Media Management:

  • Published 4-8 Instagram posts weekly, incorporating keywords, hashtags, and strong calls to action.
  • Scheduled posts and monitored performance insights using Meta Business Suite.
  • Ran targeted Meta ad campaigns with detailed audience segmentation, boosting engagement and conversions.

Marketing Campaigns:

  • Developed weekly marketing campaigns across email, social media, and web platforms.
  • Designed on-brand templates for email and social media to streamline campaign execution.
  • Managed brand assets, including hero and action shots, for use in advertising and e-commerce. 

Retail Design:

  • Created marketing materials for the storefront and pop-up shops to enhance brand visibility and drive sales.

Outcome and Impact:
Strategic efforts resulted in significant growth and improved engagement metrics:

Social Media Growth (Sept 2023 – Dec 2024):

  • Reach: Increased by 251.1%, with organic reach growing by 494.5% and ad-driven reach doubling.
  • Content Interactions: Up by 316.8%, reflecting a highly engaged audience.
  • Followers: Lifetime total of 1,200, with a 114.1% growth rate.
  • Link Clicks: Generated 411 clicks, a 114.1% improvement in conversion potential.

Email Campaign Performance:

  • Average open rate: 27%.
  • Average click-through rate: 6%

Challenges and Solutions:
Working within a small team and limited budget required adaptability and resourcefulness. Balancing multiple roles as a sales associate, warehouse employee, and marketer provided valuable insights into customer needs but posed time management challenges. Streamlined processes and prioritized high-impact strategies to overcome these obstacles effectively.

Outcome and Impact:
Strategic efforts resulted in significant growth and improved engagement metrics:

Social Media Growth (Sept 2023 – Dec 2024):

  • Reach: Increased by 251.1%, with organic reach growing by 494.5% and ad-driven reach doubling.
  • Content Interactions: Up by 316.8%, reflecting a highly engaged audience.
  • Followers: Lifetime total of 1,200, with a 114.1% growth rate.
  • Link Clicks: Generated 411 clicks, a 114.1% improvement in conversion potential.

Email Campaign Performance:

  • Average open rate: 27%.
  • Average click-through rate: 6%.

This role deepened my understanding of end-to-end social media management, from content creation and caption writing to running targeted ad campaigns and developing audience-relevant posts. It also taught me the importance of adaptability and creativity in balancing diverse responsibilities while achieving measurable results.

See More