Packaging and brand design for coffee wholesellor
Coffee Package mockup with coffee beans

Inspired by Canada’s extensive natural landscape and my love for line centric design, the brand Northern Lights Coffee Co. was  born. I started this brand with, a simple illustrative design for  “Bear Claw Blend” coffee beans, creating a distinct brand and package identity which I draw on in additional designs for this brand.

The target market for this sustainable and fair trade product is home coffee brewers ages  25-55 who are interested in green initiatives and quality coffee.

Preliminary Work
Sketch of bear and coffee elements
Coffee label elements sketch
Sketch of a coffee label