Inspired by Canada’s extensive natural landscape and my love for line centric design, the brand Northern Lights Coffee Co. was  born. I started this brand with, a simple illustrative design for  “Bear Claw Blend” coffee beans, creating a distinct brand and package identity which I draw on in additional designs for this brand.

The target market for this sustainable and fair trade product is home coffee brewers ages  25-55 who are interested in green initiatives and quality coffee.