TANGO CREATIVE GROUP
COLLABORATIVE PROJECTS
Tango is a boutique creative agency with offices in Windsor and Detroit. They collaborate with ambitious companies and organizations that want to build brands, develop engaging digital solutions, or execute marketing campaigns. Whatever the project, our entire team takes great pride in developing inspiring work and building long and productive relationships through problem solving, communication, and collaboration.
Tourism Windsor Essex Pelee Island (TWEPI) | Social Media & Digital Ads
Tourism Windsor Essex Pelee Island is the official Destination Marketing Organization (DMO) for the regional tourism industry. The not-for-profit organization that is dedicated to promoting and selling Windsor, Essex and Pelee Island as a remarkable destination for tourist, convention goers and business travelers.
These projects showcase collaborative efforts to develop social media and digital ad campaigns displayed on platforms such as Windsorite.ca, TheWeatherNetwork.com, VisitWindsorEssex.com, and social media channels like X, Facebook, and Instagram. These campaigns served both as organic content and paid advertisements to promote local programs and events, aiming to boost regional tourism through engaging visuals and compelling copy.
The Staycation Expo at Devonshire Mall is a flagship annual campaign to promote the “Staycation” event, providing local businesses and attractions with a platform to showcase regional offerings for spring and summer. The three-phase campaign featured digital ads displayed as site takeovers on Windsorite.ca and rotating promotions on VisitWindsorEssex.com.
Contributions to this project include:
- Designed social and digital ad campaigns within a multi-step series.
- Created layouts and graphics in Adobe Photoshop and Adobe XD.
- Understood and utilized the brand guidelines provided and collaborated with the lead designer to ensure brand and sub brand consistency.
I created the content for multiple campaigns using assets and copy provided by the marketing team and my project manager. Collaborated with my project manager to manage client requests and pitch new approaches. The challenge with these projects was balancing the long necessary copy with bright and engaging visuals. Creating work for TWEPI taught me a lot about adhering to strict brand guidelines and creating a strategic direct digital marketing campaign for a non-profit.
oven 360 | menu design
Oven 360 began in Windsor and has grown to nine franchise locations across Ontario. Known for its Napoli-style pizza and family-forward recipes, the chain offers an authentic Italian experience in a fast-casual setting.
The project involved updating menu designs across all franchises, including large menu boards displayed behind the counter and double-sided menus for customer use at tables.
Contributions to this project include:
- Designed large-scale print menus with layouts and typographic elements in Adobe InDesign.
- Created scalable assets in Adobe Illustrator to ensure consistency across different display sizes.
- Collaborated closely with client representatives and the project manager to manage multiple versions, accommodating nine different aspect ratios.
Leading this project within the design team, I incorporated feedback from both the client and agency peers. One key challenge was balancing the extensive amount of required copy with effective typographic and visual hierarchy while ensuring legibility at various sizes.
This experience enhanced my skills in managing complex design requirements and delivering cohesive, brand-aligned solutions across multiple formats.
Children First | Informational flyer
Children First provides essential services for families with children up to six years old who are at risk for, or experiencing, mental health challenges or developmental concerns.
This two-sided information sheet was designed for educators to raise awareness about Children First’s programs and services. It aims to equip educators with resources to guide parents toward additional support beyond what may be available through the school system.
Contributions for this project include:
- Designed layouts and established typographic hierarchy in Adobe InDesign, utilizing client-provided copy and stock imagery.
- Collaborated with the project manager to implement client feedback and ensure alignment with brand guidelines.
Organizing extensive information across two pages while maintaining visual appeal was the primary challenge. By using columns and a clear textual hierarchy, I created a scannable layout that effectively conveys key information, helping educators quickly understand and share resources with families.
Invest windsor essex | Event promotion & Information Design
Invest WindsorEssex (IWE) is a not-for-profit organization supported by the City of Windsor and the County of Essex. It focuses on advancing economic development by implementing strategies to retain, expand, attract, and support new businesses in the Windsor-Essex region.
IWE’s marketing team publishes annual and quarterly reports to inform shareholders and community stakeholders about their progress and impact. Additionally, they host an annual automotive conference and trade show, highlighting emerging technologies in the automotive industry. My contributions included creating visual assets for various reports, conferences, and digital campaigns.
Contributions to this project include:
Designed layouts for the 2023 annual report using Adobe Illustrator, Photoshop, and InDesign. Collaborated closely with the client to incorporate provided copy and imagery, ensuring a visually appealing and informative presentation.
Developed social media and web banners for digital campaigns promoting the annual automotive conference and its sponsors. Managed multi-stage campaigns, applying 2024 branding and optimizing the designs for legibility and information hierarchy.
Created an infographic for evcareers.ca to present website analytics to shareholders. Transformed raw data into an engaging, easy-to-understand visual format, working collaboratively with a senior designer to ensure accuracy and clarity.
